I realize I may be taking a risk talking about this, but I think it’s worth it. I promise I’m only going to talk about design.
The design is fun, feminine, modern, and makes me feel more comfortable about myself which is why I smile every time I open another package and why I feel inspired to make the mundane of the world something more exciting.
I adore Kotex’s new brand look. I use to think of Kotex as an old lady brand but with their new design, I don’t want to buy anything but Kotex. Finally something that I’m excited to get out of the box every month because of the colors and playfulness. I also appreciate the smallness of each package and the added education to each box. I think many girls and even women are embarrassed about the subject and therefore aren’t properly educated about their own selves. All in all, the design is a success in my book. I’m happy and so are they. So designers let’s keep making life a little better.